Otto Capital applies, in addition to other analytical methodologies, the ©2010 Business Assessment Matrix (BAM) in its analysis, evaluation and execution of mergers, restructurings, acquisitions and financings. The “BAM” is an analytical and diagnostic methodology that enables one to ascertain the relative strengths or weaknesses of a start-up, early-stage  or venture-backed business proposition and, in turn, the  likelihood of success or failure from an operational and financial perspective.  The BAM involves the following four (4) factors: